Try a little:
A sheer hydrating gloss is a step up for lip-balm addicts.To buy:
Laura Mercier Lip Glacé in Plum Noir, $25, lauramercier.com
.A little more (shown):
Get a rich, slightly shiny pout with a cream lipstick.To buy:
Bobbi Brown Treatment Lip Shine in Berry, $23, 877-310-9222.
A lot: For lasting, dramatic color, fill in lips with a matte pencil.
To buy: Merle Norman Age Defying Lip Liner in Berries, $14, merlenorman.com for stores.